Customers’ online shopping preferences in mass customization
نویسندگان
چکیده
منابع مشابه
a framework for identifying and prioritizing factors affecting customers’ online shopping behavior in iran
the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...
15 صفحه اولConsumer Preferences for Mass Customization
Increasingly, firms adopt mass customization, which allows consumers to customize products by self-selecting their most preferred composition of the product for a predefined set of modules. For example, PC vendors such as Dell allow customers to customize their PC by choosing the type of processor, memory size, monitor, etc. However, how such firms configure the mass customization process deter...
متن کاملOnline Retail: Transferring Mass Customization Thinking
In many retail situations, customers today face vast assortments and often have limited ability to find exactly what they need. By implementing a need-based toolkit for assortment matching, retailers can limit this complexity of choice, increasing the satisfaction of consumers with the goods acquired. Building such a need-based system however is costly and time-consuming, as expert knowledge an...
متن کاملdilemma in online shopping how to select online shopping platform
although many scholars had proposed lots research results about online shopping, they are quite vague and hard for enterprisers to practice it. hence, this research observes the online store policies, services, functions, and activities among 17 online shopping platforms in taiwan, china, and hong kong. and, this research (1) finds online stores assessment items by literature review; (2) establ...
متن کاملeffect of customers’ emotions on perceived damage of the probability of fraud in online shopping
the increasing use of internet leads to the expansion of electronic exchange. customers are trying to take advantage of this situation in different ways. one of their main concerns is the lack of sufficient trust toward the other side. in other words, they are afraid of the probable damage of these kinds of online bargains. for example their potential fears of fraud. maybe the perceived fraud i...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Direct, Data and Digital Marketing Practice
سال: 2013
ISSN: 1746-0166,1746-0174
DOI: 10.1057/dddmp.2013.34